Matthew Hutchison
Brand Development & Strategy

Welcome to my portfolio.

In my experience, the best leader is one who has a broad knowledge of, and appreciation for, the skills required to complete a project on every level. Over the years, my role in branding and marketing has evolved from mostly design to include consultation and business strategy. However, my forays into web development, copy writing, PR, photography and social media inform my overall effectiveness as a branding specialist. I hope this portfolio gives you some insight into my comprehensive yet creative approach to brand development and strategy.

Branding Consultant and Designer

The area in which I feel my contributions are most significant and valuable is new brand development because it draws on every capability in my skill set. Please take a look at these brands I helped create, including Bottega Americano and Beach Nation, as well as my re-branding of Iron Chef Morimoto.

Web Designer

My experience in web design goes back many years and has evolved with technology and ways of doing business online. Check out some of my latest web projects in this section.

Packaging and Retail Goods Designer

Besides creating corporate identities, I am equally adept at applying these branding principles to a broad range of collateral and retail goods, always maintaining consistency across the brand. Visit the packaging section to see some samples.

Over the years, my skill as a photographer has played a significant role in my work, whether directly by providing photographs for projects, or indirectly in knowing how to deal with contract photographers and other trades. Photography also helps train one's eye for good composition in all areas of design.